A mother and sons journey to the NFL.
For over two years, we documented an intimate portrait of the life of Derrick & Martha Brown, as they grew together, and faced life-defining moments. From the decision to finish college and becoming a father to achieving a dream in the the face of a global pandemic. Raising A Giant became so much more than a football player on his journey to the NFL. It gave us all a deeper glimpse into genuine American life, with all its high and lows.
Series Trailer
“I will never miss a game, or a work shift”
- Martha Brown
A few years back, we met Martha Brown. A proud mother and Walmart associate, Martha dedicated every waking minute to supporting her family, not only with a paycheck, but by really being there for her kids. Martha made a commitment to herself, “I will never miss a game” even if that meant working overnight shifts and odd hours. “Sometimes, on Friday or Saturday nights, I came straight to work after a game.” And that was possible thanks in part to Walmart’s Flexible Scheduling policy, allowing her to plan her schedule around life commitments - not the other way around.
Episode One
Raising A Giant became an emotional reminder that what powers Walmart is its people. People who do amazing things inside and outside of their stores. The series garnered over a 600,000 views and 24,000 engagements on social platforms.
