We allowed everyone to '“Live The Unwritten.”

For decades fans of Harry Potter have been standing outside the gates of Hogwarts, waiting for an adventure of their own.

Finally, their invitation arrived.

It all started with a single image. We wanted every player to be able to see themselves in the key art. So our design featured a student staring out over the vast open world of Hogwarts Legacy.

A new perspective to a very familiar world - full of endless opportunities and challenges

The launch film tells the story of one owl’s perilous journey to deliver your invitation. Packed with details that would send fans into a frenzy — a “Professor Weasley” name drop, the reveal of the killing curse, a cameo from a certain nearly-headless ghost, and many more.

The film rose to #2 trending on YouTube and the reactions from the fans have been nothing short of magical.

Note: Trailer was executed by the incredible creatives at Omelet, after I left.

Creative Directors: Josh Smutko, Raul Montes and Jimmy Barker

And since so many fans are drawn to the Dark Arts, we brought that fantasy to life for the Deluxe Edition. 

Because at Hogwarts, your legacy is what you make of it.

The campaign put fans and their Wizarding fantasies first. This is the invitation they have deserved for so long.

Live the Unwritten was the answer to that. A chance to be apart of the Wizading World, in a way that felt truly personal. Since it’s launch, Hogwarts Legacy has soared to the #1 spot on Steam, Xbox, and Playstation storefronts -and has broken the Twitch record for the most-watched singleplayer game with 1.3 millions viewers. It has gone to sell over 12 million copies in its first two weeks, making it WB's biggest game launch ever and cementing it as an early contender for Game of the Year.

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